“What’s all this talk about Facebook Ads being such a great source for realtor leads?” edition | 001

Why Facebook Ads are Great Source or Real Estate Agent Leads.

  1. Precise targeting
    1. Location to show off your activity (listings)
    2. Demographic of age
    3. Specific Clients
      1. Homeowners
      2. Likely to Move
      3. First Time Home Buyers
      4. Income Level
  2. Affordability
    1. Spend less than $100.00 per listings..even less than $50.00
    2. Run for short times
      1. Stop when you sell
  3. It works
    1. Puts you in front of the audience you want to be in front of
    2. Up to you to perform
  4. ROI
    1. Measure ad spend versus business closed.

      What is the process for realtors to create Facebook Ads?

Set up a Facebook business page.

    1. Create Campaign
      1. Name Campaign Declare Objective
    2. Ad Set
      1. Schedule
        1. Ongoing or Set End Date
      2. Target Audience
        1. Location (by geotarget address)
        2. Age
        3. Income
        4. Likely to Move (interests)
        5. Notice Audience Size (2,000 to 100,000)
        6. Select Impressions over Clicks
      3. Placements
        1. Facebook (only)
    3. Ad
      1. Copy
        1. you’ve done this a million times.
        2. Use about 50 words
      2. Image
        1. Good Pictures
        2. Pay a pro photographer
      3. Headline
        1. Attention Grabber
        2. “Exquisite Downtown Condo”
        3. “Holy Urban Loft”
        4. “Italian Villa Gem”
    4. Ads Manager versus Power Editor
      1. Power editor tends to have newest features first
      2. Ads manager is more intuitive
    5. Budget
      1. As little as $1.00 per day
      2. Facebook tells you what you can expect on the side as you adjust budget.
      3. Try 2 weeks at $2.00 to $5.00 per day
    6. What can pricing be
      1. $5.00 per 1000 to $20.00 per 1000
        1. Based on Audience Relevance
        2. Competition
    7. Send to a landing page
      1. Worst case your listing or home page with CTA
      2. Gateway?