“What is An Online Audience Building Strategy for Realtors?” edition | 007

Real Estate Agents, let’s track your audience and here’s how and why

  • Traffic to your website
    • Visitors from Facebook Ads in addition to your website visitors
      • Literally 100s or 1000s of visitors from Facebook Ads alone
    • “Save” those visitors
      • With the Facebook Pixel
    • Create “Custom Audience” to market to later
      • Types of Audiences
        • All Website Visitors
        • Website Visitors to a particular page (or more)
        • Top 5%, 10%, or 25% of website visitors
    • Then, they are becoming more and more familiar
      • Only 4% of people take action the first time they are on your site
      • Much more likely to take action visiting your site 2nd, 3rd, etc.

Here’s How To Get Set Up To Track  Your Website Audience

  • Install Google Tag Manager
    • Why?
      • Easiest way to add code once it’s on your website
    • Create New Account from Your Google Account
    • Create Container
    • Get Code
      • Install Code on Every Page Of your Website
        • WordPress use insert Headers and Footers Plugin
        • Use Fiverr.com if you would like

 

 

  • Install Google Analytics
    • Set Up Account to get UA Code
    • Go To Tag Manager and Publish Code
    • Make sure it fires on all pages
      • use Fiverr.com if you would like

 

 

  • Install Facebook Pixel
    • Set Up Facebook Pixel If you haven’t already
    • Go To Tag Manger to Publish Pixel
    • Make sure it fires on all pages
      • use Fiverr.com if you would like

 

  • Create A “Custom Audience” of website visitors
    • Do this as soon as you can
    • As long as 180 Days
    • Do a couple of audiences at least
      • Visitors in Last 30 Days
      • Visitors in Last 180 Days
    • Audience is ready when you reach at least 100 in the audience

 

 

Important to consider

  •      If you are going to use Facebook Ads you should be building an audience of website visitors
    • You don’t have to run ads to build this audience
    • Great way to build your awareness with multiple touches of potential clients