“How important are landing pages for real estate agents?” edition | 008

Define landing pages that realtors use.

  •      Any page that a visitor lands on.
    • Tracked that way in Google Analytics
  • Specific Intent Landing Pages so shows you what they are interested in.
    • Squeeze page
      • Get their contact info.
      • Usually includes a lead magnet
        • 10 Tips for selling your home…etc.
      • Tag them with Facebook ads and Adwords
      • No point of exit
    • Listing Page
      • Show them the listing
      • Tag them with Facebook ads and Adwords
      • Ask for showing
      • Offer value
        • First to know
    • Search area page
      • Search the area
      • After certain number of property views/searchs visitor is required to set up an account by entering their contact info.
      • Tag them with Facebook ads and Adwords
    • Market report page
      • Enter contact info to get regular reports
      • Tag them with Facebook ads and Adwords
    • Contact me because you need me
      • Enter contact info to hear more from you
      • Tag them with Facebook ads and Adwords
      • No point of exit

What are landing pages for?

  • To get a lead

What should all real estate landing pages include?

  • Call to action
    • Enter your contact info
    • Click here to see more
    • Come to my open house
    • View my listing
  • Focused objective
    • Looking for Buyers
    • Looking for Sellers
    • Looking for Investors
    • Looking for Companies to refer their employees